What I want to do is to be able have things that don't exist. You know, things that you can't go out and buy. Or things that irritate you. Anger or dissatisfaction at the very least play such an important role in motivating you to sort of do what we do.
Industrial design has been so closely tied to industry and working within the constraints set by industry. Very quickly you come to the edges of the spectrum of choice, the official choice about what kinds of things that companies that produce these products believe people want. We know people want a lot more interesting things but so far we haven't managed to cross that gap.